Digital Marketing Program
Learn how to build, scale, and automate marketing systems using real-world tools and strategies. From SEO and social media to WhatsApp automation, email marketing, and CRM — this program equips you with practical skills to generate leads, grow brands, and drive conversions.
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Skills
What You Will Master
WhatsApp Marketing
Learn WhatsApp automation, broadcasting, and customer engagement strategies.
Chatbots & Automation
Build smart chatbots and automate conversations for lead generation.
CRM & Lead Management
Understand how to manage leads, track customer journeys.
Email Marketing
Learn domain setup, email extraction, bulk email sending, and campaign strategies.
SEO (Search Engine Optimization)
Master on-page and off-page SEO to rank websites and increase organic traffic.
Social Media Marketing
Create engaging content, plan strategies, and grow on platforms like Instagram.
Hashtag & Content Strategy
Learn hashtag research, content planning, and audience targeting for better reach.
Who Is This Course For?
Students
Individuals currently studying and looking to build a strong foundation in digital marketing, including SEO, social media, and content strategies.
Freshers
New graduates starting their career journey and seeking practical digital marketing skills to create real-world campaigns and generate results.
Upcoming Professionals
Early-stage professionals aiming to upgrade their marketing skills, master automation tools, and grow confidently in the digital marketing industry.
Program Curriculum
Month 1 – Marketing Foundations & Setup
Week 1: Introduction to Digital Marketing
Topics:
- What is Digital Marketing
- Marketing funnels & customer journey
- Overview of platforms (SEO, Social, Email, Ads)
- Basics of online branding
Activity: Analyze popular brand campaigns
Assignment: Create a simple marketing funnel
Week 2: Domain & Email Setup
Topics:
- Domain & hosting basics
- Business email setup
- Email extraction methods
- Introduction to email tools
Activity: Setup a domain & professional email
Assignment: Collect and organize email data
Week 3: Social Media Marketing Basics
Topics:
- Content creation strategy
- Platform understanding (Instagram, Facebook)
- Audience targeting
- Hashtag research
Activity: Create 5 social media posts
Assignment: Build a content calendar
Week 4: SEO Fundamentals
Topics:
- What is SEO
- Keyword research
- On-page SEO basics
- Website optimization
Activity: Keyword research practice
Assignment: Optimize a sample webpage
Month 2 – Growth & Automation
Week 5: Advanced SEO (Off-Page)
Topics:
- Off-page SEO
- Backlink building
- SEO tools & analytics
- Ranking strategies
Activity: Analyze competitor backlinks
Assignment: Create backlink strategy
Week 6: WhatsApp Marketing
Topics:
- WhatsApp Business setup
- Broadcast messaging
- Customer engagement strategies
- Lead nurturing
Activity: Create WhatsApp broadcast flow
Assignment: Design a WhatsApp campaign
Week 7: Chatbots & Automation
Topics:
- Chatbot basics
- Automation workflows
- Lead capture systems
- Customer interaction flows
Activity: Build a simple chatbot
Assignment: Create automated reply system
Week 8: CRM & Lead Management
Topics:
- CRM fundamentals
- Lead tracking & segmentation
- Customer lifecycle
- Conversion optimization
Activity: Setup a CRM pipeline
Assignment: Manage sample leads
Month 3 – Campaigns & Real-World Execution
Week 9: Email Marketing Advanced
Topics:
- Email campaign creation
- Bulk email sending
- Email copywriting
- Open rate & conversion strategies
Activity: Create email campaign
Assignment: Send a test campaign
Week 10: Social Media Growth Strategy
Topics:
- Content planning
- Growth strategies
- Engagement techniques
- Analytics & insights
Activity: Analyze Instagram insights
Assignment: Plan growth strategy
Week 11: Performance & Marketing Strategy
Topics:
- Campaign planning
- Lead generation strategies
- Conversion tracking
- ROI measurement
Activity: Plan marketing campaign
Assignment: Create full strategy plan
Week 12: Final Project & Execution
Topics:
- End-to-end campaign execution
- Multi-channel marketing integration
- Reporting & optimization
Activity: Run a complete campaign
Assignment: Final project submission
Capstone Project (Final Requirement)
Students will build a complete digital marketing system:
- SEO optimized website/page
- Social media content strategy & calendar
- WhatsApp marketing setup (broadcast + automation)
- Chatbot flow for lead generation
- Email marketing campaign (setup + execution)
- CRM setup & lead management pipeline
- Hashtag & audience targeting strategy
- Complete marketing funnel (lead to conversion)